Riverton, UT
$49,995
Riverton, UT
$49,995
$1,050,000
Tampa, FL
$1,650,000
Tampa, FL
$1,200,000
$12,000,000
$491,000
Tampa, FL
$2,150,000
Texas
$375,000
Pinal County, AZ
$52,000
$180,000
Sparks, NV
$1,595,000
Tampa, FL
$850,000
California
$300,000
$179,000
New York, NY
North Carolina
$899,000
Tucker, GA
$250,000
Jay Chaudhari
Winter Park Capital MB
Serving Orange County, FL
Every Transaction Matters
Maryland
$382,000
Tampa, FL
$6,210,000
Tampa, FL
$1,100,000
Kansas
$1,225,000
Brevard County, FL
$99,999
$300,000
Tampa, FL
$1,500,000
Daphne, AL
$425,000
$257,500
Austin, TX
Tampa, FL
$450,000
Utah
$3,200,000
New York
$2,235,000
$436,000
Tampa, FL
$950,000
Austin, TX
$788,926
Georgia
$358,722
South Burlington, NY
$915,000
Utah
$350,000
Delaware
$2,200,000
$275,000
Austin, TX
New York
$11,500,000
$2,700,000
$180,000
$3,500,000
$1,675,000
$575,000
Austin, TX
$725,186
Tampa, FL
$476,000
Florinda Beqiri
Lakeshore Realty
Serving Tolland County, CT
Tampa, FL
$6,000,000
Tampa, FL
$35,000,000
$4,500,000
Staten Island, NY
$2,140,000
$1,539,000
Denton County, TX
$2,500,000
New York
$280,000
Minnesota
$250,000
Tampa, FL
$250,000
Forsyth County, GA
$29,000
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
Number of Businesses Analyzed |
477 |
Median Asking Price |
$525,000 |
Median Reported Revenue |
$713,516 |
Median Reported Earnings |
$222,533 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Website and Ecommerce Business Valuation Multiples
Range |
Revenue |
Earnings (SDE) |
Lower Quartile |
0.43 |
2.00 |
Median |
0.75 |
3.00 |
Upper Quartile |
1.38 |
3.89 |
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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