Baton Rouge, LA
$120,000
Baton Rouge, LA
$120,000
Dallas, TX
$209,817
Baltimore City County, MD
$265,000
Fredericksburg, VA
$1,300,000
Tampa, FL
$7,500,000
Ohio
$249,000
Boston, MA
$18,400
St. Charles County, MO
$150,000
Southlake, TX
Cash Flow: $200,000
$322,000
Virginia
$40,000
Alberta
Montana
Cash Flow: $79,000
$1,000,000
El Paso, TX
Fort Lauderdale, FL
$250,000
Tampa, FL
$10,000,000
Marc Stephens
Strategy Partners
Serving Wake County, NC
Success Franchise Advisors is a world leader in both new territory development and resales of franchise business. We have helped hundreds of clients buy and sell their franchise businesses. In addition we have assisted numerous businesses with their expansion by becoming a franchise. With offices located throughout the US as well as Australia, New Zealand and the Middle East we offer an extensive service to business owners. Call or text 919-332-5250.
$705,000
New York
$17,000,000
Tampa, FL
$15,000,000
New York County, NY
$4,500,000
Louisville, KY
$499,000
Austin, TX
$2,750,000
Will County, IL
$1,500,000
Los Angeles, CA
$180,000
$4,150,000
Denver, CO
Nashville, TN
$249,000
New York County, NY
$299,000
New York, NY
$75,000
British Columbia
Cash Flow: $171,340
Tampa, FL
$900,000
$175,000
Maryland
$99,000
New York City, NY
$20,000,000
Vancouver, WA
$103,000
New York
$925,000
$325,674
Austin, TX
$800,000
$694,000
Tampa, FL
$120,000
$215,000
Pennsylvania Furnace, PA
$3,060,000
Queensland
$305,000
Fort Worth, TX
$1,542,654
Las Vegas, NV
$98,800
Carson Bankston
CBankston Business Brokerage
Serving Ascension County, LA
Missoula County, MT
$200,000
Franklin County, OH
$750,000
$203,446
New York, NY
Minnesota
$60,000
New York, NY
$200,000
Florida
Cash Flow: $2,566,134
$445,000
$330,000
New York
$1,150,000
Texas
$275,000
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
Number of Businesses Analyzed |
477 |
Median Asking Price |
$525,000 |
Median Reported Revenue |
$713,516 |
Median Reported Earnings |
$222,533 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Website and Ecommerce Business Valuation Multiples
Range |
Revenue |
Earnings (SDE) |
Lower Quartile |
0.43 |
2.00 |
Median |
0.75 |
3.00 |
Upper Quartile |
1.38 |
3.89 |
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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