Irvine, CA
$3,000
Irvine, CA
$3,000
New York
$55,000
$2,900,000
United Arab Emirates
$99,000
Brooklyn, NY
$15,000
Phoenix, AZ
$70,000
Rochester, NY
$10,000
Pasco County, FL
$1,200,000
Phoenix, AZ
$125,000
Tampa, FL
$600,000
Atlanta, GA
$5,000
Alabama
$50,000
Phoenix, AZ
$35,000
$54,990
New York County, NY
Buffalo, NY
Fort Lauderdale, FL
$249,999
David Heinz
Heinz Business Group
Serving Cook County, IL
I help Business owners reap the rewards of years of hard work by selling their businesses to take advantage of a high point in the market or to enjoy retirement. I assist owners in the daunting challenge of finding a suitable buyer. Completely Confidential. Along with our experienced team at Heinz Business Group, Inc., we tap into a nationwide network of business professionals to help you transition to your next great adventure! No up front fees. Free confidential consultation Contact me today at 312-953-2873 HeinzBusinessGroup.com www.linkedin.com/in/davidmheinz Website; HeinzBusinessGroup.com
Myrtle Beach, SC
$2,395,000
New Port Richey, FL
$2,349
$35,000
$3,500,000
$50,000
$10,000
$53,490
New York County, NY
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
Number of Businesses Analyzed |
477 |
Median Asking Price |
$525,000 |
Median Reported Revenue |
$713,516 |
Median Reported Earnings |
$222,533 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Website and Ecommerce Business Valuation Multiples
Range |
Revenue |
Earnings (SDE) |
Lower Quartile |
0.43 |
2.00 |
Median |
0.75 |
3.00 |
Upper Quartile |
1.38 |
3.89 |
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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