Best-Selling Kids Cooking/Gardening Brands & Assets for Sale
Are you interested in capitalizing on a unique opportunity to enter or expand your product offering within the kids’ cooking and kids' gardening marketplaces? Current ownership looks to sell two exciting branded product lines, along with all established brand assets (product molds, trademarks, domains, packaging files, inventory, and more). About Curious Chef & Curious Gardener: The Curious Chef® brand offers the largest, most comprehensive line of kids cooking tools, with a subset brand, Curious Gardener®, featuring the largest line of kids gardening tools in the market. These sister brands have a proven sales record, a dedicated consumer base, and are positioned to seamlessly transfer into new ownership. Brand History: As the most recognizable name in kids cooking, Curious Chef has gained a loyal and heavily engaged consumer base since its inception in 2009. This recognition helped leverage the launch of Curious Gardener in 2017, which expanded the line into kids gardening. Curious Chef and Gardener have been featured in prominent media outlets, including Woman’s Day, Good Housekeeping, and The Huffington Post. Both brands have been sold on hundreds of major ecommerce platforms, in kids’ cooking classes, and in brick & mortar retailers across the US and internationally. Key historic accounts include The Kroger Co, Target Corporation, Bed Bath & Beyond, and H.E.B. Revenue History: Curious Chef 2019 revenue was $1.12M. This was up 4.5% YOY and up 242.4% since 2009. Average gross margin percentage was 57.82% over the past five years (2015-19). Manufacturing: With this purchase, you will have ownership of all Curious Chef & Curious Gardener product molds, held and manufactured in China. An efficient supply chain is fully established and set to transition into new management. Current ownership will assist in making sure the purchaser is put in contact with all members of the supply chain and can quickly take over day to day operations. Ecommerce: An interactive, user friendly website redesign was launched in October of 2019. This ecommerce capable site, https://www.curiouschef.com/, and all of its site content is included in the sale of these brands. Curious Chef & Curious Gardener have seen historic success through ecommerce, only increased through the 2019 redesign. Website revenue is up 188.28% YOY (as of 12/01), while the Ecommerce Conversion Rate is up 339.78%. Curious Chef has seen great success on Amazon.com, as well, especially during peak holiday gift-giving season. Over the last five years, the top 5 best-selling Curious Chef Amazon items have averaged $632K in annual revenue. Digital Presence: Curious Chef holds an engaged and dedicated following on social media. The Curious Chef Facebook page boasts over 14K followers and page likes, while the Instagram page holds over 6K followers. Curious Chef also has an active presence on Pinterest and YouTube. Since 2013, over $250,000 has been invested into digital advertising methods to increase brand awareness and engagement. Reason for Selling: Current ownership looks to sell the Curious brands as part of a strategic decision to move towards becoming a 100% made in the USA manufacturer. We believe now is an opportune time for new ownership to expand Curious Chef & Curious Gardener’s national and international presence. This business can be run from any location.