Casago Franchise
Casago is a vacation rental property management franchise offering short-term rental and corporate housing services with tech-enabled systems and operational support.
$50,000
$14,000
129
2022
Portland,OR
-
About Casago
Casago is a full-service property management franchise specializing in short-term vacation rentals and corporate housing, operating over 125 franchise locations across North America and internationally. Founded in 2020 and backed by decades of vacation rental industry expertise, Casago provides franchisees with a comprehensive system that includes proprietary technology, operational processes, marketing strategies, and standards designed to deliver exceptional service to property owners and guests. The brand operates on an owner-centric philosophy, focusing on building strong relationships with rental property owners while providing seamless guest experiences through professional management services including property onboarding, pricing strategies, guest relations, housekeeping coordination, maintenance management, and trust account administration. As part of a larger vacation rental ecosystem following the 2025 merger with Vacasa, Casago benefits from enhanced resources, purchasing power, and industry connections while maintaining its commitment to local ownership and personalized service. Franchisees operate within protected territories using the Casago brand and proven systems, supported by 24/7 guest support, revenue management tools, and access to Casago University for ongoing professional development.
Franchise Unit Trends
129
98
-
* in 2025
Franchise Fees
$14,000
Veteran's Fee: $11,200 - $89,600
1.5% - 3.5%
Gross Rental Revenues
0.5%
Gross Rental Revenues
Why Choose Casago?
Casago offers franchisees a proven business model in the growing vacation rental industry, supported by a comprehensive tech stack, operational systems refined over 20 years, and extensive corporate resources that enable efficient property management at scale. Franchisees gain access to industry-exclusive technology platforms that streamline operations, automate workflows, and provide data-driven insights for pricing and performance optimization, eliminating the need to piece together multiple software solutions. The brand provides unprecedented operational support including 24/7 reservation and guest support through an in-house call center, smart home technology tools for property monitoring and guest access, and responsive revenue management strategies that maximize rental income for property owners. Casago franchisees benefit from the purchasing power of a network operating in over 40 markets worldwide, securing favorable pricing on supplies, services, and vendor relationships that independent operators cannot access. Beyond technology and systems, franchisees join Casago University, the vacation rental industry's premier professional development program, and gain mentorship from an executive leadership team with over 60 years of combined industry experience who remain actively engaged in supporting franchisee growth and success.
Starting Costs & Investment Requirements
$23,000 - $1,287,000
$225,000
$50,000
Training & Support
Casago provides franchisees with comprehensive training through Casago University, the vacation rental industry's premier professional development program designed to prepare franchise owners and their teams for operational excellence from day one. New franchisees and their designated managers participate in an intensive 5-day initial training program combining 40 hours of virtual instruction with 30 hours of in-person training at the corporate headquarters in Portland, Oregon, covering property management systems, owner and guest relations, revenue management, marketing strategies, housekeeping and maintenance coordination, trust account management, and the proprietary Casago technology platform. Training is tuition-free for the designated manager and team members who attend together during the initial onboarding period, with additional trainees charged $1,500 per person if attending separately. Beyond initial training, franchisees receive ongoing support through dedicated mentorship from executive leadership and experienced franchise operators, regular professional development opportunities, and access to Casago's in-house call center that operates 24/7/365 to handle reservations, guest inquiries, and after-hours support. Corporate support also includes assistance with market analysis and territory setup, marketing campaign development, technology platform implementation and updates, vendor relationship management, and strategic guidance to help franchisees achieve growth targets and build sustainable, profitable vacation rental businesses within their protected territories.
History
Casago was founded in 2020 by Steve Schwab, a vacation rental industry veteran with over two decades of experience in property management and travel services. Building on lessons learned from operating High Desert Travel, Inc. since 2001 and consulting through Zia Consulting since 2003, Schwab created Casago to provide a scalable, technology-enabled franchise system that empowers local operators to deliver exceptional vacation rental management services while benefiting from corporate resources and support. The company began franchising in April 2021, quickly expanding across North America and internationally by attracting both new entrepreneurs and established property managers seeking to enhance their operations through proven systems and brand recognition. In April 2025, Casago completed a transformational merger with Vacasa, a publicly traded vacation rental management platform that had operated since 2009, creating one of the largest vacation rental management organizations in North America. Today, Casago continues to grow its franchise network while maintaining its founding commitment to local ownership, owner-centric service, and building a collaborative community of property management professionals who share best practices and support one another's success.
Ideal Candidate
The ideal Casago franchisee is a motivated vacation rental professional or entrepreneur with strong business acumen, customer service orientation, and a commitment to building lasting relationships within their local community. Candidates should be team players who value collaboration, mentorship, and being part of a supportive franchise family rather than operating in isolation. Casago seeks individuals who can meet licensing and permitting requirements in their territory, maintain high ethical and operational standards, and demonstrate cultural alignment with the organization's values of owner-centric service, integrity, and community engagement. Both new operators looking to start a vacation rental business from the ground up and established property management companies seeking corporate-level resources and brand recognition are welcome to apply. Financially qualified candidates who can provide references, pass background checks, and commit to operating their franchise according to Casago's systems and standards are encouraged to explore franchise opportunities in available territories.
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