Beyond Juicery + Eatery Franchise
Strong AUVs at $858,321 with top units above $1.3 million supporting scalable multi unit growth.
$150,000
$30,000
47
2019
Madison Heights,MI
Jasmine Purscell
About Beyond Juicery + Eatery
Beyond Juicery + Eatery is a fast growing wellness focused QSR brand with strong unit level performance and exceptional guest loyalty. According to the 2025 FDD Item 19 franchisee owned restaurants reported average gross sales of $858,321, with the top ten percent averaging $1,343,583. The top twenty five percent averaged $1,187,345 and the top half of the system averaged $1,054,608. The highest individual restaurant reported $1,397,825 in annual gross sales. Franchisees benefit from a clean ingredient menu that drives repeat traffic throughout the day, multiple revenue channels, an efficient footprint, strong margins, modern tech systems and a proven operational model. Beyond offers a compelling opportunity for operators who want to build a scalable multi unit business backed by real consumer demand.
Franchise Unit Trends & Revenue
47
3
$858,321
* in 2024
Franchise Fees
$30,000
Veteran's Fee: $15,000
6.0%
Gross Sales
3.0%
Gross Sales
Why Choose Beyond Juicery + Eatery?
Entrepreneurs choose Beyond because the numbers and the model both support long term growth. The brand delivers strong sales averages, a loyal guest base and a menu that performs across breakfast, lunch and afternoon occasions.
Per the 2025 FDD Item 19 the system reported:
- Average gross sales of $858,321
- Top ten percent average of $1,343,583
- Top twenty five percent average of $1,187,345
- Top half average of $1,054,608
This performance combined with a booming wellness category, an efficient labor model, compact buildouts, digital ordering loyalty technology and robust franchisee support creates an attractive foundation for both new and experienced operators.
Beyond provides guidance in site selection construction training marketing and day to day operations. For candidates focused on multi unit expansion Beyond offers a clear path to scale with a model proven across diverse markets.
Starting Costs & Investment Requirements
$366,191 - $497,168
$400,000
$150,000
Training & Support
We provide all the tools and support you need to succeed—no restaurant experience required.
Initial Training:
- 100+ hours of hands-on training
- Covers kitchen operations, team management, guest service, and back-office systems
- Held at both HQ and your location to ensure confidence before launch
- Receive access to our cloud-based Learning Management System (LMS)
The LMS allows franchisees and their teams to complete parts of their training remotely and at their own pace, covering onboarding, operations, leadership, and ongoing education. This enhances flexibility and supports ongoing team development well beyond the initial training phase.
Onboarding & Launch Support:
- Real estate and site selection guidance
- Store buildout and opening marketing assistance
- Operational tools for managing labor, food costs, and sales
Ongoing Support:
- Regional operations coaches and in-store audits
- Regular menu innovation and seasonal promotions
- National marketing campaigns and local store marketing guidance
- Full tech stack support, including POS, loyalty platform, mobile app, and reporting tools
With Beyond Juicery + Eatery, you’re never alone, we’re invested in your long-term success.
History
Beyond Juicery + Eatery began in 2005 as a single smoothie shop in Birmingham, Michigan, founded by Mijo Alanis and Pam Vivio. Fueled by a passion for wellness and a commitment to community, the concept quickly gained a loyal following for its fresh, made-to-order food and uplifting brand experience.
After more than a decade of refining the model and building a strong regional presence, Beyond began franchising in 2017. Since then, the brand has rapidly expanded to 40+ locations across Michigan, Ohio, and beyond, with ambitious plans to reach 300–500 units in the coming years.
With a scalable model, strong economics, and growing market demand for better-for-you dining options, Beyond Juicery + Eatery is poised to become a national leader in the health-focused fast-casual space.
Ideal Candidate
Our ideal franchisees are community-minded, entrepreneurial leaders who value hospitality and wellness. You don’t need a background in foodservice, we’ll train you, but the most successful operators share these qualities:
- Passionate about delivering high-quality guest experiences
- Hands-on leaders who are coachable and driven to grow
- Financially qualified (minimum $150,000 liquid capital; $400,000 net worth)
- Able to manage teams, execute local marketing, and uphold brand standards
- Interested in owning multiple units over time
- Aligned with our mission to help people feel “beyond good” every day
Whether you're a first-time business owner or a multi-unit operator looking to diversify, Beyond Juicery + Eatery offers the infrastructure, training, and opportunity to build a meaningful, profitable business.