Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value.

With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity.

Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully.

Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.

Experienced in but not limited to the following services and sectors. Contact for a full list.

• - Graduate from Indiana University Kelley School of Business, Class of 2000 - Licensed Broker since 2009 - QM, Non QM, Private Money - NFTE Volunteer